Client: Nestlé Waters
Design Direction: Steve Cox
Design: Adam Garber, Marissa Loiodice, Mina Widmer
Production Direction: Moti Perpinal
Agency: Cornerstone Strategic Branding

OVERVIEW

Nestlé Waters approached the agency with a promotion that spanned six of their regional water brands; Poland Spring, Ice Mountain, Deer Park, Zephryhills, Arrowhead and Ozarka.

The intention was to create a line of 12 of 1 Ltr. bottle labels, each with a different reason to purchase two 1 ltr. bottles in addition to the BOGO price offering.

The humorous element lent itself to the use of typography to tell the story on each label. Because the six brands vary drastically, the fonts, real estate, and color variations created a welcomed challenge to maintain brand consistency for each with a single promotional message.