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Full-Time

 

Client: David L. Bahnsen
Design Direction: Mina Widmer
Design: Mina Widmer
Firm: The Bahnsen Group

OVERVIEW

Economist and author, David L. Bahnsen of the Bahnsen Group, tasked the in-house design team to launch his most recent book, "Full Time: Work and the Meaning of Life," with a captivating book cover, an engaging website, and additional marketing materials.

As the project progressed, the scope expanded to include the creation of a press kit, social media posts, and a window display to further promote the book. Our team embraced the challenge, striving to create a cohesive visual identity that would resonate with the target audience and effectively promote the book across various channels.