Client: Mondelez International, Inc.
Design Direction: Courtney Rohlk
Design: Courtney Rohlk and Mina Widmer

OVERVIEW

Mondelez International requested a packaging design refresh of the of the most iconic peanut butter cookie, Nutter Butter. We were asked to freshen up the Nutter Butter line of cookies with the introduction of new SOI, “The Peanut Butter Lover’s Cookie” and create a new lock up for “Made with Real Peanut Butter.

The design team offered the client evolutionary and revolutionary options combining already established brand equities, an updated logo lockup that includes the new SOI and consistent photographic product imagery.

In phase 2 of the project the client’s decision to maintain a very similar look to their current packaging eliminated the evolutionary options we presented. However, due to the cost of printing full bleed red on the back, the client requested design options with a white back panel. This created a space for us to bring in an element of fun and revive the more revolutionary concepts by bringing them to the back panel.