Client: Mondelez International, Inc.
Design Direction: Courtney Rohlk
Design: Mina Widmer
Agency: Spring Design Partners, New York, NY

OVERVIEW

Mondelez International requested a packaging design refresh of the of the popular kids snack, Hindi-Snacks.

Consumer research revealed the need to leverage product imagery on pack, increase brand recognition, and bring a sense of playfulness to the Handi-Snacks packaging.

The new system was extended from the Crackers ‘n Dip SKU to the entire line extension of Handi-Snack products.