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Barnes & Noble

Creative Direction: Tom Dolle | Design: Mina Widmer

Barnes & Noble

Back To Campus - Product Design

Client: Bernes & Noble Book Sellers
Creative direction: Tom Dolle
Design: Mina Widmer

OVERIVEW

Barnes and Noble, embarked on a limited edition project titled "Back To School" for a third year with the aim of creating a unique three-piece set of school supplies for students created by a selection of New York designers.

The project aimed to blend functionality with artistic inspiration, targeting both in-store and online sales through the Barnes and Noble website.

As the lead designer, my goal was to design a tote bag, a planner, and a pencil pouch, each infused with the essence of famous literary artists while incorporating vibrant colors to infuse playfulness and energy.