Barnes & Noble
Creative Direction: Tom Dolle | Design: Mina Widmer
Barnes & Noble
Back To Campus - Product Design
OVERIVEW
Barnes and Noble, embarked on a limited edition project titled "Back To School" for a third year with the aim of creating a unique three-piece set of school supplies for students created by a selection of New York designers.
The project aimed to blend functionality with artistic inspiration, targeting both in-store and online sales through the Barnes and Noble website.
As the lead designer, my goal was to design a tote bag, a planner, and a pencil pouch, each infused with the essence of famous literary artists while incorporating vibrant colors to infuse playfulness and energy.