Client: Kids2
Design Direction: Mina Widmer
Design: Mina Widmer and Michelle Joseph
Production Design Direction: Alisa Shirkey

OVERVIEW

A comprehensive packaging project for Kids2 that encompassed dieline creation, packaging graphics development, and photoshoot direction.

The primary objective was to create packaging and marketing materials for the two highest-grossing children's toys, both of which had unique shapes, enabling consumers to interact with the products at point of purchase.

The ultimate goal was to elevate the visibility and appeal of the packaged set, contributing to its success as the most desirable SKU within Kids2's product portfolio.